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Why a Boutique is Unique

Anita Boutique brands Empreinte Prima Donna

Why a Boutique is Unique

It is becoming more widely known that getting a bra fitting from a quality lingerie boutique is the best way to finding a comfortable, fuss free bra. Larger department stores offer this service as well, so what's the difference? The answer is that smaller boutiques carry brands that are not available in department stores. Though perhaps not well known, these brands are of better quality, and cover more specific needs. For example, Heavenly Blue offers Anita, Empreinte, and Prima Donna. All three of these lines offer superior comfort, support and longevity. Sometimes, just being introduced to the right bra solves the...

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We Fit Bras

We Fit Bras

We Fit Bras

Heavenly Blue invites you for a complimentary bra fitting! We are located upstairs above Crepeville on the corner of Main and 3rd Streets in Historic Downtown Chico. We specialize in bra fitting, with many options for everyday bras, fashion bras, post-mastectomy bras and forms, post-surgery bras, nursing bras, and sports bras. We also specialize in foundations, such as strapless bras, corsets and shape wear for brides, mothers of the bride, prom dresses and formal wear. We advise that you bring in your dress before your final alterations for the perfectly matched bra and shape wear. Come on up! We have an...

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Wedding Foundations

Store News

Wedding Foundations

Every bride wants to look her confident best on her special day. Getting that optimal look requires the wedding gown to be fitted over the right foundations. At Heavenly Blue, brides and bridesmaids bring in their  dresses and are fitted with bras and shapers before they go to their final fittings. This simple step ensures the very best tailoring and comfort. Mothers of the bride and groom will also benefit from a fitting. A new bra and a comfortable shaper are wardrobe basics that can be worn from then on. After all, clothes look their best with the right foundations!

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Laundering Lingerie

Laundering Lingerie

I am frequently asked about laundering techniques and for the most part, following the instructions on the care label is the best idea. For lingerie without a care label, hand washing is best or possibly machine washing if it can be done on a very gentle cycle. Keep in mind that delicate fabrics do best with lingerie soaps that are designed for fine fabrics, so be sure to keep a small bottle, such as Eucalan Fine Fabric Wash on hand. Probably the most important rule of laundry is to keep lingerie out of the dryer. Heat and tumbling destroy delicate elastics,...

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